Advertise on The Web Scraping Club

Reach engineers and teams solving real-world web scraping problems.

The Web Scraping Club (TWSC) is a vertical media publication focused on web scraping, data extraction, and anti-bot infrastructure.
We publish long-form, technical articles that practitioners and decision-makers working on scraping systems read every day.

TWSC is not a general tech newsletter.
It’s a niche publication for people who build, maintain, or buy scraping infrastructure.


TL;DR for sponsors

  • TWSC reaches teams actively evaluating scraping tools

  • Editorial-first placements, not performance ads

  • Limited inventory by design

  • Platinum = month-long brand dominance

  • Gold = contextual in-article placement (Primary / Secondary)

  • No click guarantees, no impression selling

If you’re looking for relevance and long-term positioning, not raw traffic, TWSC is likely a good fit.


Why Advertise on TWSC

Most scraping solutions and tools are not purchased on impulse.

They are evaluated when:

  • something breaks,

  • scale increases,

  • blocks appear,

  • or costs become unsustainable.

TWSC content is consumed exactly at those moments.

Our articles focus on concrete problems such as:

  • bypassing anti-bot systems (Cloudflare, Kasada, Turnstile)

  • setting up the proper proxy infrastructure

  • cutting scraping costs

  • benchmarks on unblockers, scraping APIs, and proxy price comparison.

Advertising on TWSC means being present inside the decision context, not outside of it.


Audience Snapshot

  • ~6,500+ subscribers with steady organic growth

  • ~30% average open rate

  • Strong US presence, especially among paying readers

  • Readers from:

    • Big Tech

    • Financial services & hedge funds

    • SaaS and data-driven marketplaces

The audience includes engineers, data teams, tech leads, and product decision-makers, not just freelancers or hobbyists.


How Sponsorship Works on TWSC

TWSC sponsorships are editorial placements, not traditional ads.

Core principles:

  • Clear separation between content and sponsorship

  • No editorial influence

  • No performance guarantees (clicks, impressions, leads)

  • Limited inventory by design

We optimize for relevance, trust, and recall, not raw traffic.

Sponsorship Model for 2026

In 2026, TWSC offers two sponsorship tiers: Platinum and Gold.

The model has been simplified to reduce clutter and increase visibility for each sponsor.


Platinum Sponsorship

Platinum is the top-tier placement.

  • One Platinum sponsor per month

  • Strong visual and positional prominence

  • Continuous presence across TWSC content for the entire month

  • Designed for long-term brand positioning

Platinum is not tied to individual articles.
It is about owning the month, not a single post.


Gold Sponsorship (Article-Based)

Gold sponsorships are now article-based, not subscription-based.

  • Maximum 2 Gold sponsors per article (down from 3)

  • Integrated, contextual placement inside long-form articles

  • Designed to feel like a relevant recommendation, not an interruption

Gold sponsorships can be purchased:

  • per article (single placement), or

  • via multi-article bundles


Primary vs Secondary Gold

Each sponsored article includes two Gold placements, intentionally not equivalent.

Primary Gold

The Primary Gold placement:

  • appears earlier in the article flow (after the introduction),

  • has higher visibility and recall,

  • is more tightly associated with the article topic.

Primary Gold is reserved for sponsors committing to longer-term bundles.
It is not sold as a one-off placement.


Secondary Gold

The Secondary Gold placement:

  • appears later in the article,

  • has lower visual weight,

  • follows the same editorial and transparency standards.

Secondary Gold is typically used for:

  • single-article sponsorships,

  • short test campaigns,

  • early-stage engagements.

Visibility follows commitment, not negotiation.


What TWSC Does Not Sell

TWSC does not sell:

  • guaranteed clicks

  • impression targets

  • performance advertising

  • editorial influence

We sell:

  • contextual presence

  • Repeated exposure to trusted technical content

  • long-term brand association with real problems and solutions


Why This Model Works

  • Scraping tools are evaluated over time, not in a single session

  • TWSC articles remain online and are revisited

  • Content is shared internally within teams

  • Reduced sponsor clutter improves brand recall

Advertising on TWSC compounds over time.


Get in Touch

If TWSC aligns with your goals for 2026, let’s talk. Feel free to write to me at pier@thewebscraping.club with any questions and needs.